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Research papers

How to advertise effectively to children and youth?

The youth market is a complex market with many divisions, many apparent contradictions and many ambiguities. It is also a rapidly changing market but high-tech state of the art products coexist alongside very traditional products. A parallel can be...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Glen Smith
October 22, 1997
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Citation

Smith, G. (1997a, October 22). How to advertise effectively to children and youth?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-advertise-effectively-to-children-and-youth-


Research papers

The poster and children

The present qualitative study of the poster medium was commissioned by British Posters Ltd. for three main reasons; 1) British Posters Ltd. had been featuring increasing numbers of products which were directly or indirectly aimed at children; 2) The...

Catalogue: Seminar 1978: Researching Children
Authors: Sylvie Nordman, Glen Smith
October 1, 1978
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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-poster-and-children